Overview

  • The success of Hughes Telematics laid the groundwork for a partnership between Trivergance and Verizon. Trivergance led the charge on launching hum by Verizon through:
    • Market research
    • Product development
    • Brand positioning and messaging
    • Go-to-market strategy
    • Marketing strategy
    • Technology infrastructure
    • Financial modeling
    • Customer engagement and service
  • "Verizon Vehicle (now renamed hum) announced at the North American International Auto Show in January 2015"
    • Garnered an audience of >300 media and influencers (in-person and via livestream)
    • Generated 867,645,849 Media Impressions
    • Sparked online dialogue with 4,495 social mentions of Verizon Vehicle
    • National Launch of ‘hum by Verizon’ in August 2015
  • Helped build sales, marketing and operations teams and completed the transition to Verizon personnel in September 2015