The success of Hughes Telematics laid the groundwork for a partnership between Trivergance and Verizon. Trivergance led the charge on launching hum by Verizon through:
Market research
Product development
Brand positioning and messaging
Go-to-market strategy
Marketing strategy
Technology infrastructure
Financial modeling
Customer engagement and service
"Verizon Vehicle (now renamed hum) announced at the North American International Auto Show in January 2015"
Garnered an audience of >300 media and influencers (in-person and via livestream)
Generated 867,645,849 Media Impressions
Sparked online dialogue with 4,495 social mentions of Verizon Vehicle
National Launch of ‘hum by Verizon’ in August 2015
Helped build sales, marketing and operations teams and completed the transition to Verizon personnel in September 2015